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Advertising is mass media attempting to persuade. Advertising should make things happen faster in the marketplace, however 90% of advertisements are underachievers, according to the United States Institute of Marketing.
The reason? Most often it lacks a point or a direction.

Good advertising needs to be:

    Of Importance To Its Audience
    Designed In A Sales Format
    Convincing And Inducing People To Act
    Clear Offer Driven
    Imaginative, But Not Misleading
    Attention-Getting But Not Offensive
    Reasonable, But Not Dull

JDBIZ CAN HELP YOU...
Regardless of the size of your organization, we bring a unique blend of creativity and strategic focus. JDBIZ will expand your customer and potential customers awareness to increase your bottom line! We know that a highly targeted, well designed and carried through marketing campaign can make a big difference in generating sales, even for a small company with a modest marketing budget. Now, with our special service package, small businesses can boost their online and off-line lead generation and sales.

JDBIZ takes pride in being flexible to meet your specific needs, culture and marketplace. Let us be creative, imaginative and a resource for you.

Specific areas of expertise include: integrated marketing, direct response, direct mail, telemarketing, outside sales, advertising, corporate identity, public relations, marketing plans, promotions and incentives, database marketing, Internet, electronic media, instructional materials, training, surveys, questionnaires and focus groups.


Do you know your primary target audience and how best to find them?
JDBIZ will assess, create and place high-impact, efficient advertising in a wide range of media including magazines, newspapers, radio, television, PSI's (Free Standing Inserts) and outdoor/indoor displays which fit with your particular strategic business plan. We can help you clean up your existing customer database and help you establish a rewarding Database Marketing Program and/or a Direct Mail Program with creative brochures and sales letters for your various targeted audiences.

How do we do this? We learn about your business. We determine the value of your relationships with your customers... We create the image appropriate for your business, your customers/clients. Then, with your particular marketing goals in mind, we select the advertising pieces and media to use which will generate the most return on your valuable investment.

JDBIZ is able to teach record keeping techniques to your sales staff and additional sales training. This may include effective responses to objections, benefit selling and closing techniques. Through this training, your outside sales person can learn how to reach decision-makers and set appointments with more potential results or your inside sales staff can gain skills to close more sales in your store.


Do you have a website marketing plan?
We will evaluate your web site for user friendliness, content, functionality, and visitor tracking capabilities. We will: prepare recommendations on web site optimization. First, we research the data accumulated from your previous campaigns, in a similar market sector. We can then conduct new research on media providers, their pricing and terms. After the new data is collected and analyzed, we will prepare a web marketing plan, uniquely tailored to your business objectives and marketing budget considerations. Our focus is on media providers that ensure the best return on investment (ROI), bring highly qualified visitors, and provide long lasting visibility for your site. We also seek media providers that may bring you additional marketing benefits, for example, opportunities for effective off-line marketing and computer systems experience.

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JD Biz , comprehensive business solutions
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info@JDBiz.com

 


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